Las Vegas Sands (NYSE: LVS) notched a modest rally Friday after shares of the casino giant landed an upgrade from a sell-side analyst.

Sands ChinaThe Venetian Macau. Jefferies upgraded shares of operator Las Vegas Sands. (Image: YouTube)

Jefferies analyst David Katz lifted his rating on the Venetian Macau operator to “buy” from “hold” while lifting his price target on the stock to $69 from $60. That implies potential upside of almost 38% from current levels. The analyst cited the possibility of an improving Chinese economy as a potential catalyst for Sands stock in 2025.

Although it is early stages and visibility into progress remains relatively low, we are confident that given LVS exposure to the mass segment, improvements to the macro environment will provide an outsized benefit for the company,” observed Katz.

Jefferies’ price target is based on Sands trading at 20x earnings, 12.5x price-to-free cash flow, and 11x enterprise value/earnings before interest, taxes, depreciation, and amortization (EV/EBITDA).

Las Vegas Sands Upgrade Arrives at Important Time

The upgrade of Las Vegas Sands is the first to start 2025 and marks at least the second positive commentary on in the early innings of the new year.

Jefferies’ constructive view on Sands also arrived after the gaming stock gained barely more than 4% last year, trailing the S P 500 by a roughly 6-to-1 margin. In fairness to Sands, 2024 was another rough year for Macau gaming equities despite the fact that gross gaming revenue (GGR) grew. Concessionaires there in GGR last year, which was good for 24% year-over-year growth.

Katz said he expects Macau GGR will rebound to pre-coronavirus pandemic levels in 2026 after reaching 80% of those highs last year.

Sands is poised to capitalize on that growth with upgrades at the Londoner Macau slated to be finished in the first half of this year and if Beijing unveils more targeted monetary stimulus that could boost consumer discretionary spending. Such action could prove meaningful to Sands because in Macau, the operator is heavily reliant on mass and premium mass patrons. The Jefferies upgrade helped LVS to a gain of 1.04% on below-average volume.

Another Jefferies Upgrade

The Sands upgrade was part of a slew of adjustments by Katz on a variety of gaming stocks, another of which was Boyd Gaming (NYSE: BYD). The Orleans operator jumped 1.52% today after upgraded the shares to “buy” from “hold” with a $92 price target, implying upside of 26.7% from today’s close.

Las Vegas-based Boyd in its home market, including Aliante, California, Cannery, Fremont, Gold Coast, Jokers Wild, Main Street Station, Sam’s Town, Suncoast, and The Orleans. It also operates regional casinos in Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Missouri, Ohio, and Pennsylvania.

Katz said the opening of the operator’s temporary casino in Norfolk, Va. later this year could be a spark for the shares adding that investors continue to underappreciate the company’s 5% stake in FanDuel the largest domestic online sportsbook firm.

Judge Denies Injunction Request by Casinos Against Pennsylvania Lottery Over Online Games  888 Shares Dip on News of Social Responsibility Compliance Review  MGM Draws More Praise For Asset Sales With Analysts Bullish on Macau Prospects  Atlantic City Casino Smoking Cessation Calls Renewed  Atlantic City Casino Win Dips in September, Cyberattack Blamed  Sheldon Adelson’s Priorities Won’t Block Changes at Sands or Nationally, Experts Predict  England Celebrates Cricket World Cup Win on Controversial Tie Breaker, Aussie Bookie Returns Bets on New Zealand  Quebec Judge Dismisses Insider Trading Case Against David Baazov and Associates  Pennsylvania Casinos Receive Option to Dispense Alcohol 24/7, Las Vegas-Style  Light & Wonder Slashes Debt to $4 Billion from $8.8 Billion